Same Dress For One Year
Posted on 3 January 2010 by Stenberg-Tendys W.L. in Uncategorized
Sheena Matheiken, with seven identical cotton tunics, vows to wear the same ‘dress’ every day for one year.
“I wanted to take the daily act of dressing up – a routine everyone relates to – and make it a part of something bigger, something more consequential. The repetitive model of a 365 day project brings viewers back on a regular basis, which made it a great platform for fundraising,” says Matheiken.
Using handmade, or pre-owned accessories donated by readers, or purchased on eBay, Matheiken plans to reinvent the dress daily and post her efforts on her blog, The Uniform Project.
This is a walk down memory lane for Matheiken, as she and her peers, at a public school in India, never allowed their mandatory uniforms to stifle their creativity.
With over $40,000 collected so far, the Akanksha Foundation has raised sufficient funds to put 109 slum-living children in India into school for one year.
Designer and consultant, Eliza Starbuck, the mastermind behind the dress and close friend of Matheiken, plans to continue the fund raising by producing and releasing the dress for sale. The dress can be worn either back or front, or as an open tunic. It has deep hidden pockets, as Matheiken has an aversion to carrying purses.
Viewers get the opportunity to rate the outfits and those who donate accessories get mentioned in the blog. Matheiken also asks viewers and other designers and friends to collaborate with her on new ideas for any interesting and original ensembles.
The question remains however, just what will Matheiken wear the first day she is released from her one year vow and will other fashion conscious ladies take up the innovative challenge of stretching their fashion dollar further?
Trackbacks/Pingbacks
[...] Read more… [...]